Magazine Spread Final

INTRODUCTION

When asked by my teacher to put together a magazine spread using an article from LDS.org or BYUIScroll.org, I immediately knew that I wanted to use a talk given by Elder Jeffrey R. Holland in an LDS General Conference. There were two talks that stood out to me in my mind the most, but one came to me a little stronger.

I chose to use Elder Holland’s talk from the April 2016 Conference. I chose this talk because it came at a time when I was feeling alone and I didn’t have any friends around me. I was living with girls who I was becoming friends with, but I was still really lonely. All my other friends were either on missions, living in Utah and California, or I didn’t talk to them anymore. My family was in Utah while I was in Idaho, I had just had my heart broken, and I was feeling more lonely than I had ever felt before. I didn’t have anyone I could go to. I didn’t feel like there was a Priesthood holder that I could turn to for a blessing. I didn’t have friends to talk to or to go on long drives with. And I didn’t have a car so I couldn’t go on a drive by myself. My Grandfather had just passed away a month earlier and I was regretting not knowing him as well as I could have because we lived on opposite sides of the country. Everything seemed to be crashing down at once. But the Lord knew what I needed. He knew that I was feeling this way and He was prepared to show me that I wasn’t alone. That I had a friend at all times. That I could turn to Him and feel comforted.

https://www.lds.org/general-conference/2016/04/tomorrow-the-lord-will-do-wonders-among-you?lang=eng

FOR YOU

This talk given by Elder Jeffrey R. Holland helped me at a time when I didn’t think I could continue on any longer. The words spoken by Elder Holland were not from him, but from the Lord Himself. I cried from the second the first word came out of Elder Holland’s mouth. I chose this talk because it helped me at my most desperate moment, and I want it to help someone else in need. I want someone who is feeling lonely and depressed to know that they are not alone. I want them to know that they don’t have to be sad anymore. They don’t need to go through life having the same feelings I had because there is someone out there that loves them more than anything. There is someone out there that is their forever friend. There is someone out there that they can turn to. That someone is their Lord and Savior, Jesus Christ. He knows how we feel. He has been where we are. He has been in the lowest of lows and He can help us out of our lows. I hope that this article will help someone to turn to their Savior and to feel His love in their time of need, and always.

DESIGN CHOICE

I am a very simple person and that’s why I chose to design this magazine spread like I did. I am a very clean, simple person and I feel like that reflects in my design. I have simple colors, a very simple design, and very simple pictures. I didn’t want to make this design over powering with strong pictures or strong colors because when someone is in that depression state, or when they are feeling alone, they don’t want bright colors or happiness. And even though there is a blue color, it appeals to depression. Blue gives off a calming effect and that is exactly what someone with depression needs. I also thought the blue tied each page together with the blue in the first picture from the sky and the blue font in the pull quote on the last page.

Something else that I tried to do was make it so that it didn’t look so busy, even though there is a lot of text on the pages. I brought the paragraphs in a little to give a little bit more negative space on every side. I also wanted to split the talk into five different sections because I thought it was important to see where the hard starts and where we can see the light come into our lives throughout the talk.

When looking at a way to incorporate pictures into this spread, I had a couple things in mind but as I was looking through my pictures one day, I realized I had already taken the more perfect pictures. To me, the end of the day is sometimes the hardest. You have gone through a day that wasn’t necessarily the best, and you just want it to end, and sometimes you don’t want tomorrow to come. You sit there looking at a sunset with very little thought about tomorrow. You sit there just wanting to close your eyes and not get up the next morning. That is why I used the two sunset pictures on the first and last pages. But the next morning you get up, you start over, and sometimes you look to something as beautiful as the sun shining behind a temple, and you realize that each day is a new start. You look for the positive and you move forward. These pictures tell a story to me that words can not always express. And that is why I chose the pictures I did.

As far as typography for this design, again, I wanted something simple. I didn’t want anything too overpowering and I felt like the size of the title was perfect for using the Apple Chancery font on InDesign. I thought it was very elegant and easy to read. And in contrast to that, I love the Helvetica font and wanted that to be a font I used because of its simplicity but power.

CONCLUSION

As I think back on this design and why I chose to use the talk I did and the design I created, I can’t help but think that maybe my words and the words of Elder Holland will help someone in need of feeling peace and comfort in their lives at this time. I know his words helped me, and I want to do everything I can to help someone else. I am pleased with my design, but I’m even more pleased with the peace I continue to feel when I think about how my Savior is always here for me and He is always here for those in need of His love at any point in their lives. What a blessing that is!

Photography Reverse Engineer Post

INTRO

Photography is an important part of our every day lives. It is interesting to view photography and all that is important to remember when taking a picture. In this post I will go over three different “rules” of photography, (1) Rule of Thirds, (2) Depth of Field, and (3) Leading Lines. In each of these examples I will tell why they fall under the given category and I will also show one of my personal examples of these “rules.”

RULE OF THIRDS

http://abduzeedo.com/superb-rule-thirds-photography

This photograph was taken by Zhenya Semikhodski. I was unable to find any information about Zhenya himself, but I found this picture on the blog of Paulo Gabriel who is “a publicist by degree and a Front-end Developer/Designer by passion.”

As you can see in the above photo, when I marked this picture up, I was able to mark it up to make the rule of thirds. In the readings from this week on the Top 10 Photography Composition Rules, it says about the rule of thirds, “Imagine that your image is divided into 9 equal segments by 2 vertical and 2 horizontal lines. The rule of thirds says that you should position the most important elements in your scene along these lines, or at the points where they intersect.” This is exactly what Zhenya Semikhodski did in his photo. The lines intersect perfectly with the ladybug.

In this photograph that I took of my roommate, I made sure that she was off to the side and that I could put lines on the picture. I followed the rule of thirds by putting the subject in a place where I could intersect the lines right where she was standing.

DEPTH OF FIELD

This is probably my favorite of the pictures I chose from online. This is the perfect example of depth of field. I found this photography on a Flickr account posted by Eric Sorkow. I am not sure if this was just for a photography project or for his own use.

I love this photograph because it shows the tennis ball in the foreground and it shows someone in the background actually playing the game. I think it portrays a very incredible story of someone’s life love of tennis. Also in the reading it says about depth, “You can create depth in a photo by including objects in the foreground, middle ground and background.” I think the photographer did an incredible job with this and it works really well.

 

I love this picture because it means a lot to me in the way of spiritual meaning, but it also shows the depth of field perfectly. I was able to take the temple name card and show the work I did. It shows the importance of the temple and it shows the importance the name has in my life. I love that I can show this depth of field in something that means so much to me.

LEADING LINES

http://suburbanmen.com/late-night-randomness-20150512/106762

This picture showed up on a blog post of random pictures with no attribution of the original photographer.

This lines in this photography come from the railroad tracks and the grass. They point right to the moon where the photographer wants your eyes to go. Also in the reading it says, “By thinking about how you place lines in your composition, you can affect the way we view the image, pulling us into the picture, towards the subject, or on a journey “through” the scene.” To me, I think this picture is taking us on a journey because we are following the railroad to the moon, to another place.

I love this picture because the lines of the river and the lines from the tree lead straight to the newly renovated Idaho Falls LDS temple. Even though the temple is far into the background, your eye gets drawn there because the lines are perfectly directed to the temple.

CONCLUSION

I loved this assignment! I absolutely love photography and even though I don’t think I’m that good, I loved trying to find pictures for each of these elements and to also take pictures of my own. At first it was really hard for me but in the end, I loved it and learned a lot!

TYPOGRAPHY REVERSE ENGINEER

INTRO

(http://pzrservices.typepad.com/.a/6a00d83451ccbc69e2010536a29bd0970b-400wi)

This hot cocoa ad was first seen in November 1941 in the Good Housekeeping catalog. I was unable to find out if this was that designed this add, but it was designed for the Kraft Cheese Company who were selling the quick-serve cocoa mix at the time. From what I saw, this seems to have been a new concept for society, that all they had to do was pour a powder in hot water and they would have hot cocoa. It seems to me that before this, they had to melt chocolate and go through a long process before they could enjoy their hot cocoa. But Kraft Cheese Company came up with a new source to get hot cocoa faster, and they were introducing it to the world in the Good Housekeeping catalog.

ANALYSIS

TYPEFACE #1

The first typeface that you see in this picture is a script font. You can see that it is used at the very top of the picture to grab the attention of the readers. Not only is it script, but it is big and bold to grab your attention even more. One way to identify this script font is by many of the letters connected together for a flow of the letters and words. In other words, it looks like handwritten lettering that flows together.

TYPEFACE #2

The second typeface is a slab serif, more specifically New Century Schoolbook. A slab serif have a serif at the end of each letter that sticks out (as pointed out in the bottom of the “P” that I have circled.) A slab serif typically has little to no thick/thin transitions, but in the New Century Schoolbook slab serif,  they have a slightly smaller serif at the end of each letter.

The contrast in these two typefaces is just perfect! The contrast attracts the eye starting at the top with the script font and then guides your eye to the next line of the slab serif. It doesn’t feel like too much using these two typefaces, and it is very simple and satisfying to the eye.

CONCLUSION

As I was reading “The Non-Designer’s Design Book” by Robin Williams,  it talks about contrast being able to “attract our eyes” and to have fun when contrasting. Because of these to typefaces in this article/picture, it does just that. These contribute to the overall design because it makes it simple and pleasing to the eye.