Video Final

I am most proud of the slide design assignment and I think the thing I learned the most from this class is that even though I don’t feel like I’m creative, I can create and I just need to believe in myself more.

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Slide Design Final

INTRODUCTION

For my slide design, I decided to use an ad I found by Nike for their #makeitcount campaign. What I liked about this ad, is that it was regular people who want to make what they do count. They are working hard and making a difference in their lives. I chose the picture of the gentleman running because his face is fierce and I thought it made a powerful statement just by looking at it. I got this picture from http://theinspirationroom.com/daily/2012/nike-make-it-count/

The reason I chose this specific ad is because I thought it spoke to anyone from any age, but especially for young adults ages 18-35. I don’t know about others in this age range, but for myself, I need that motivation that came from this ad campaign. I don’t think that my efforts count for much of anything, but looking through all the ads that Nike put together, it gave me a little inspiration to do it because it counts for me. It doesn’t necessarily need to count for others, it just needs to count for me. And I hope that these ads help others between the ages of 18 and 35 to know that they can do anything they want if they put their mind to it. They need to make it count for them and them alone.

SLIDE DESIGNS

Some of the things that I wanted to focus on in my slides was the design, the typography, and the color.

 

To begin with the design, like I mentioned above, the ad spoke to me because he has such a fierce look on his face, but it’s fierce with determination. You can tell that he is working towards a personal goal and he is not giving up until he reaches that point. But even when he does reach that point, he will make a new goal and work towards that. He is determined to keep pushing himself at all times, he is “making it count” for him.

The typography in the design was also very important to look at. The one that is most present in the ad is the handwritten typography. I learned that this is actually the runners handwriting. This quote is something that he says to help him keep going every day. I thought that was really important to point out because it makes a difference in the ad when it’s handwriting compared to something you find already online or in your photoshop.

The next typography is the one used for his Twitter account and the hashtag. This font is found in former logos of Nike and fits perfectly with the handwriting typography right above it. They both bring a lot of contrast to each other.

The next idea I looked at was the color of the ad. To me, black and white makes a very powerful statement. Whenever I see a black and white picture, I am drawn to it immediately. To me, there is more to say in a black and white photo than there is to say in a color photograph.

I then noticed that on all the #makeitcount ads, there is a small red hashtag. When you are looking at a picture that is black and white, and then it has one small piece of color, you know that is important. So I believe that because of the hashtag being red, it stands out a little more and helps to bring the whole picture together.

For my new ad, I wanted to make something that stood out just as much as the original Nike ads. I looked specifically for a black and white picture, and was very pleased with the one that I found. It is of a gentleman who looks like he is getting ready for a boxing match. It looks like he has one quick second to himself before things get going and he is in the ring. He is contemplating what he is going to do in the ring and how he is going to accomplish such a task. But what I really thought of when I saw the picture was how sometimes we have a minute to ourselves, especially in a tough situation, and we need to take a minute to prepare what we are going to do next. I didn’t know what quote I could put on the picture, so I went ahead and Googled some boxing quotes when I found one that says, “When life gets tough, put on your boxing gloves.” I’m not sure if this was a quote by someone specific, but I found it extremely relevant for my new ad for the #makeitcount ad campaign.

CONCLUSION

In the end, I made sure that my picture, my quote and my hashtag all looked and felt like it was a part of the original ad campaign for Nike. The black and white photo, the handwritten typography, and the red hashtag all come together to make it look like any other ad that was originally made by Nike. I hope that this is a campaign that continues to inspire young adults around the world who are holding back because they don’t think what they have to offer counts to anyone. Because as long as it counts to themselves, it counts!

New ad picture credit: Jorge Gonzalez, CC0 picture, https://unsplash.com/photos/JMvSrxpH6bQ

Creative Ad Final

INTRODUCTION

For my creative design set, I had the demographics of: Female, ages 18-24, single, high school education, and income of $40,000-$59,000. I wasn’t really sure what I could do with my product of pots and pans, but after much deliberation in my mind, I decided to talk about how a specific brand could take you to a different world while cooking. I think that when you are a young single female, traveling and dreams are some of your biggest dreams. So I knew that this was what I wanted to do. I believe this design attracts my demographic because the brand I chose, Williams-Sonoma, is a little more expensive than most other brands, and I felt like putting the Colosseum in the pan would make it seem even more expensive for the experience a single female will have when cooking each night.

DESIGN AND PICTURES

The design choices came together for me as I went searching for pictures to use. Because I wanted to make this design more of a “it can take you to different places” type of design, I decided to search my pictures from when I went to Europe. I found a picture of the Colosseum and knew I needed to find another picture that had more of an Italian feel. I was able to find a dish in a pan that I felt really brought that Italian feel to life for what I wanted to do. I didn’t want to make the typography anything over the top because I don’t feel like that would go with the Italian feel, so I kept that really simple with a serif font to contrast with the san serif font in the logo that I used.

I also wanted to make the picture of the Colosseum seem a little blended with the dish because it’s more of a dream, so I wanted to make it feel a little distant. I also thought that helped to keep the focus on the pots and pans, which is the whole purpose of the ad.

MAGAZINE AND TV ADS

I needed to make my designs for a half-page magazine ad and a TV ad. They seemed to have almost the same measurements so I was able to fit everything on both of the ads. The only thing different between the two is that I had to make the pictures and typography slightly bigger.

PICTURES USED

I was really pleased with the pictures that I used because I thought they fit really well together. The first picture used was my own of the Colosseum. I took this back in 2011 when I visited Italy.

The second picture I used, I got from pixabay.com. It is a Creative Common Zero (CC0) picture. The picture was taken and put up by Hans. (https://pixabay.com/en/vegetable-pan-tomatoes-leek-1271991/)

CONCLUSION

As a single female myself, I am very pleased with how this design turned out. I think that it really tells a story and talks about some of my greatest dreams when I was that age. It’s interesting how just cooking dinner each night in pots and pans can really take you to another place and take you to places that sometimes you can only dream of. I hope that this is what others take from my design when they look at it.

Icon Set Final

INTRODUCTION

For my icon set designs, I wanted to do something very simple, but also something that everyone can recognize. I had a hard time coming up with something for my design until I realized that I wanted to create icons that could be put up in my two-week old nephews room.

Something that is important to my family is sports. We love all kinds of sports. My dad was on the BYU bowling team when he was in college, my siblings and I grew up playing recreation soccer, Jr. Jazz basketball, and my brothers were all on little league baseball teams (we are also HUGE Chicago Cubs fans). So I decided that I wanted to create icons with these sports that are important to my family. But I wanted to keep them simple enough for someone like my two-week old nephew all the way to the age of a little boy who is 10 years old. They are simple but I think they tell a story when they all come together.

DESIGN AND COLOR

Like I said above, I wanted my icons to be very simple. From the get-go I knew that all I wanted was for the sports balls to have no color to them besides the black lines and white background. I thought that this would stand out with a colored background. So I immediately started thinking about what colors would be good.

I first decided that because a baseball has red stitching, the baseball background had to be red. 

I decided that the basketball background had to be orange to match the color of a basketball. 

But I was stuck on the soccer ball and bowling ball because they can have so many colors to them. I decided to keep it easy and make the soccer ball background green because of the grass they play on, and I wanted to make the bowling ball background blue because that’s the color of my dad’s ball from college. 

I was worried that the colors would clash but I feel like they are the perfect colors for what I was intending.

As part of the requirements for my class, we had to come up with three defining connections for the icons. The three the I chose were: a box around the image, each sport had to be one that had a circular design, and I wanted the sports balls to be all black and white. This was very important to me because I felt like with a colored background they would stand out a little more. I had a couple classmates tell me that I should add some color to the balls themselves, but after explaining how the background has connection to the sport, they understood better and thought that was a great idea!

CONCLUSION

Like I had mentioned before, my nephew is only two weeks old and I wanted to make something that would possibly be put up in his room from now until he was about 10-years old. I wanted to make my icons easy to tell what they were no matter how far away you are, but I also wanted them to tell a story of a little boys’ love for sports starting at such a young age.

Magazine Spread Final

INTRODUCTION

When asked by my teacher to put together a magazine spread using an article from LDS.org or BYUIScroll.org, I immediately knew that I wanted to use a talk given by Elder Jeffrey R. Holland in an LDS General Conference. There were two talks that stood out to me in my mind the most, but one came to me a little stronger.

I chose to use Elder Holland’s talk from the April 2016 Conference. I chose this talk because it came at a time when I was feeling alone and I didn’t have any friends around me. I was living with girls who I was becoming friends with, but I was still really lonely. All my other friends were either on missions, living in Utah and California, or I didn’t talk to them anymore. My family was in Utah while I was in Idaho, I had just had my heart broken, and I was feeling more lonely than I had ever felt before. I didn’t have anyone I could go to. I didn’t feel like there was a Priesthood holder that I could turn to for a blessing. I didn’t have friends to talk to or to go on long drives with. And I didn’t have a car so I couldn’t go on a drive by myself. My Grandfather had just passed away a month earlier and I was regretting not knowing him as well as I could have because we lived on opposite sides of the country. Everything seemed to be crashing down at once. But the Lord knew what I needed. He knew that I was feeling this way and He was prepared to show me that I wasn’t alone. That I had a friend at all times. That I could turn to Him and feel comforted.

https://www.lds.org/general-conference/2016/04/tomorrow-the-lord-will-do-wonders-among-you?lang=eng

FOR YOU

This talk given by Elder Jeffrey R. Holland helped me at a time when I didn’t think I could continue on any longer. The words spoken by Elder Holland were not from him, but from the Lord Himself. I cried from the second the first word came out of Elder Holland’s mouth. I chose this talk because it helped me at my most desperate moment, and I want it to help someone else in need. I want someone who is feeling lonely and depressed to know that they are not alone. I want them to know that they don’t have to be sad anymore. They don’t need to go through life having the same feelings I had because there is someone out there that loves them more than anything. There is someone out there that is their forever friend. There is someone out there that they can turn to. That someone is their Lord and Savior, Jesus Christ. He knows how we feel. He has been where we are. He has been in the lowest of lows and He can help us out of our lows. I hope that this article will help someone to turn to their Savior and to feel His love in their time of need, and always.

DESIGN CHOICE

I am a very simple person and that’s why I chose to design this magazine spread like I did. I am a very clean, simple person and I feel like that reflects in my design. I have simple colors, a very simple design, and very simple pictures. I didn’t want to make this design over powering with strong pictures or strong colors because when someone is in that depression state, or when they are feeling alone, they don’t want bright colors or happiness. And even though there is a blue color, it appeals to depression. Blue gives off a calming effect and that is exactly what someone with depression needs. I also thought the blue tied each page together with the blue in the first picture from the sky and the blue font in the pull quote on the last page.

Something else that I tried to do was make it so that it didn’t look so busy, even though there is a lot of text on the pages. I brought the paragraphs in a little to give a little bit more negative space on every side. I also wanted to split the talk into five different sections because I thought it was important to see where the hard starts and where we can see the light come into our lives throughout the talk.

When looking at a way to incorporate pictures into this spread, I had a couple things in mind but as I was looking through my pictures one day, I realized I had already taken the more perfect pictures. To me, the end of the day is sometimes the hardest. You have gone through a day that wasn’t necessarily the best, and you just want it to end, and sometimes you don’t want tomorrow to come. You sit there looking at a sunset with very little thought about tomorrow. You sit there just wanting to close your eyes and not get up the next morning. That is why I used the two sunset pictures on the first and last pages. But the next morning you get up, you start over, and sometimes you look to something as beautiful as the sun shining behind a temple, and you realize that each day is a new start. You look for the positive and you move forward. These pictures tell a story to me that words can not always express. And that is why I chose the pictures I did.

As far as typography for this design, again, I wanted something simple. I didn’t want anything too overpowering and I felt like the size of the title was perfect for using the Apple Chancery font on InDesign. I thought it was very elegant and easy to read. And in contrast to that, I love the Helvetica font and wanted that to be a font I used because of its simplicity but power.

CONCLUSION

As I think back on this design and why I chose to use the talk I did and the design I created, I can’t help but think that maybe my words and the words of Elder Holland will help someone in need of feeling peace and comfort in their lives at this time. I know his words helped me, and I want to do everything I can to help someone else. I am pleased with my design, but I’m even more pleased with the peace I continue to feel when I think about how my Savior is always here for me and He is always here for those in need of His love at any point in their lives. What a blessing that is!

Photography Reverse Engineer Post

INTRO

Photography is an important part of our every day lives. It is interesting to view photography and all that is important to remember when taking a picture. In this post I will go over three different “rules” of photography, (1) Rule of Thirds, (2) Depth of Field, and (3) Leading Lines. In each of these examples I will tell why they fall under the given category and I will also show one of my personal examples of these “rules.”

RULE OF THIRDS

http://abduzeedo.com/superb-rule-thirds-photography

This photograph was taken by Zhenya Semikhodski. I was unable to find any information about Zhenya himself, but I found this picture on the blog of Paulo Gabriel who is “a publicist by degree and a Front-end Developer/Designer by passion.”

As you can see in the above photo, when I marked this picture up, I was able to mark it up to make the rule of thirds. In the readings from this week on the Top 10 Photography Composition Rules, it says about the rule of thirds, “Imagine that your image is divided into 9 equal segments by 2 vertical and 2 horizontal lines. The rule of thirds says that you should position the most important elements in your scene along these lines, or at the points where they intersect.” This is exactly what Zhenya Semikhodski did in his photo. The lines intersect perfectly with the ladybug.

In this photograph that I took of my roommate, I made sure that she was off to the side and that I could put lines on the picture. I followed the rule of thirds by putting the subject in a place where I could intersect the lines right where she was standing.

DEPTH OF FIELD

This is probably my favorite of the pictures I chose from online. This is the perfect example of depth of field. I found this photography on a Flickr account posted by Eric Sorkow. I am not sure if this was just for a photography project or for his own use.

I love this photograph because it shows the tennis ball in the foreground and it shows someone in the background actually playing the game. I think it portrays a very incredible story of someone’s life love of tennis. Also in the reading it says about depth, “You can create depth in a photo by including objects in the foreground, middle ground and background.” I think the photographer did an incredible job with this and it works really well.

 

I love this picture because it means a lot to me in the way of spiritual meaning, but it also shows the depth of field perfectly. I was able to take the temple name card and show the work I did. It shows the importance of the temple and it shows the importance the name has in my life. I love that I can show this depth of field in something that means so much to me.

LEADING LINES

http://suburbanmen.com/late-night-randomness-20150512/106762

This picture showed up on a blog post of random pictures with no attribution of the original photographer.

This lines in this photography come from the railroad tracks and the grass. They point right to the moon where the photographer wants your eyes to go. Also in the reading it says, “By thinking about how you place lines in your composition, you can affect the way we view the image, pulling us into the picture, towards the subject, or on a journey “through” the scene.” To me, I think this picture is taking us on a journey because we are following the railroad to the moon, to another place.

I love this picture because the lines of the river and the lines from the tree lead straight to the newly renovated Idaho Falls LDS temple. Even though the temple is far into the background, your eye gets drawn there because the lines are perfectly directed to the temple.

CONCLUSION

I loved this assignment! I absolutely love photography and even though I don’t think I’m that good, I loved trying to find pictures for each of these elements and to also take pictures of my own. At first it was really hard for me but in the end, I loved it and learned a lot!

TYPOGRAPHY REVERSE ENGINEER

INTRO

(http://pzrservices.typepad.com/.a/6a00d83451ccbc69e2010536a29bd0970b-400wi)

This hot cocoa ad was first seen in November 1941 in the Good Housekeeping catalog. I was unable to find out if this was that designed this add, but it was designed for the Kraft Cheese Company who were selling the quick-serve cocoa mix at the time. From what I saw, this seems to have been a new concept for society, that all they had to do was pour a powder in hot water and they would have hot cocoa. It seems to me that before this, they had to melt chocolate and go through a long process before they could enjoy their hot cocoa. But Kraft Cheese Company came up with a new source to get hot cocoa faster, and they were introducing it to the world in the Good Housekeeping catalog.

ANALYSIS

TYPEFACE #1

The first typeface that you see in this picture is a script font. You can see that it is used at the very top of the picture to grab the attention of the readers. Not only is it script, but it is big and bold to grab your attention even more. One way to identify this script font is by many of the letters connected together for a flow of the letters and words. In other words, it looks like handwritten lettering that flows together.

TYPEFACE #2

The second typeface is a slab serif, more specifically New Century Schoolbook. A slab serif have a serif at the end of each letter that sticks out (as pointed out in the bottom of the “P” that I have circled.) A slab serif typically has little to no thick/thin transitions, but in the New Century Schoolbook slab serif,  they have a slightly smaller serif at the end of each letter.

The contrast in these two typefaces is just perfect! The contrast attracts the eye starting at the top with the script font and then guides your eye to the next line of the slab serif. It doesn’t feel like too much using these two typefaces, and it is very simple and satisfying to the eye.

CONCLUSION

As I was reading “The Non-Designer’s Design Book” by Robin Williams,  it talks about contrast being able to “attract our eyes” and to have fun when contrasting. Because of these to typefaces in this article/picture, it does just that. These contribute to the overall design because it makes it simple and pleasing to the eye.

Gold’s Gym Inspiration

INTRO

https://designschool.canva.com/blog/clever-advertising/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Canva&utm_content=71%20Brilliant,%20Clever%20and%20Inspirational%20Ads%20That%20Will%20Change%20The%20Way%20You%20Think

I was unable to find who the original designer is but it is for a campaign by Gold’s Gym trying to help people who want to make a lifestyle change. The thing that I loved about this design is that it made such a statement to me. I am in a class this semester called American Epidemic where we talk about health problems such as Diabetes, Obesity, Cardiovascular Disease, etc. and so I have really been focusing on getting healthy. I may not be fat, but I am definitely not fit, so this ad stood out to me.

CONTRAST

What I like about the contrast in this ad is that it stands out among others. It stands out because there is a bright yellow background with black lettering. They even have the model in a black speedo so that he stands out a little more than normal. I also like the contrast between the words and model on each line. That is something very small, but to me, it makes a big difference seeing that contrast. There is a message in and of itself right there.

REPETITION

Repetition in this ad is very obvious. They you the same layout on each line. They use the same size lettering. They use the same guy. There is no change of color. It is very repetitious.

ALIGNMENT

What I like about the alignment is that even though the design is simple and the man keeps getting smaller in width size, they make sure that the F’s and T’s are lined up with each other. Everything is centered perfectly and it moves your eye from the top all the way to the logo at the bottom. It is aligned so well that there is no busyness and you get the message right away.

PROXIMITY

For proximity, the designer did a good job at making the spacing even and not making it too crowded. There is the perfect amount of space between the logo and the wording as well. The words may be bigger, but it is perfect for this ad to get the message across.

COLOR

The color of this Gold’s Gym ad is very important. Yellow is a very bright color and it catches your attention very easily. There are only two colors on here (besides the color of the model) and I think that is very important. With having only two colors, it means it’s not busy and you are able to catch the message of the ad much easier.

CONCLUSION

I love this ad because of the simplicity of it, but also how important the message is. With the principles talked about (contrast, repetition, alignment, proximity, and color) you can see why the designer chose such an eye catching but easy design. And I think that is very important!